Way back at uni studying Law at Cambridge I chose anthropology as a fun second degree not knowing I was sowing the seeds of a passion that’s still with me years later.
After 25 years experience in research, marketing and advertising in The UK and Australia, I recognise that I use two lenses to view the world and that using both is what makes me different. Up close, I’m fascinated by people and the granular details of their lives. I studied psychology and psychotherapy at Spectrum in London to work out what makes people tick. Out wide, I’m interested in what it all means. In our world of increasingly rapid change, what motivates me is recognising how culture is evolving and the emerging opportunities this presents.
I’m passionate about sharing this perspective so teach an ethnography unit to Masters students at UNSW's Australian School of Business.
The tenacious approach that a Law degree demands has never left me, and like it or not I can't leave an issue until I've found the solution, I've been told I'm like a dog with a bone.
Check out my blog – Dog with a Bone (coming soon) which is a home for useful links, articles I’ve written and a soapbox for things I’m thinking about.